CAT NAPS
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SIESTAS
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POWER NAPS
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CAT NAPS * SIESTAS * POWER NAPS *
Some of the most creative people in history swore by a short nap. Turns out the best ideas come when you stop trying so hard.
WHAT WE DO
We ask the questions that get to the good stuff.
SERVICES
Fractional head of brand
Brand positioning & narrative
Editorial & content programs
Lifecycle marketing
Creative strategy partner
Website strategy & redesign
ABOUT THE FOUNDER
Alexandra Nassif is a brand consultant and creative strategist based in New York City. She’s worked for DTC and B2B brands for 12 years, most recently as the Head of Brand at Ellevest from 2018-2024 and Fractional Head of Brand at Hearth from 2025-2026. Since founding Nap Creative, she’s worked with a range of clients — from large corporations to small businesses and early-stage startups.